Hi, I'm Moe.
Curly hair specialist, educator, and founder of Moe's Beauty Co. — based in downtown Portland and obsessed with helping people fall in love with their natural texture.
Nearly a decade shaping curls.
I've spent my career mastering the art of curl-by-curl cutting, color, and styling. I specialize in curl-conscious cutting techniques that work with your natural movement — and customized color services that maintain curl health and vibrancy.
My approach isn't just about styling. It's about helping clients understand their hair, feel confident in their curls, and leave with the knowledge to maintain their look at home.
Raising the standard.
I'm passionate about raising the industry standard for curl education. Many beauty schools barely scratch the surface of curly and coily hair — leaving stylists (and clients) feeling lost when it comes to curl care.
That's why I not only serve clients but also mentor and educate other stylists — through hands-on training, workshops, and an apprenticeship program. I believe curly hair education should be a foundation. Not an afterthought.
A life I'm building.
When I'm not shaping curls, you can probably find me hanging out with my fluffy sidekick, Parmesan — my Pomeranian and tiny ball of attitude and love.
In my free time, I'm snowboarding, camping, or taking my dog on adventures. I may or may not have an odd obsession with thrifting and DIY projects (let's be real — I absolutely do). And of course, a huge part of my life is building this business. When I tell you I live, sleep, and breathe hair, I mean it. I'm truly obsessed with learning, growing, and evolving as a stylist and educator.
Meet Taydem.
Taydem (left) is my apprentice and right hand at the salon — learning curl-conscious technique from the chair up, and bringing her own care and craft to every client she touches.
If you book with me, you might see her assisting; if you book a junior service, you'll be in her hands directly. Either way, you're getting the same Moe's Beauty Co. standard.
Three principles I live by.
A few things shape every appointment, every consultation, every cut.
Cut first, cleanse second, perfect after.
I shape your curls dry, in their natural state — then cleanse, style, and finish with a final refinement that enhances movement and balance.
Personalized product knowledge.
No one-size-fits-all routines. I recommend products based on your hair's actual needs — porosity, density, and lifestyle.
Empowerment through education.
Every client leaves with a better understanding of their curls — how to style, refresh, and maintain at home.