Portland · Curly hair specialist

Curls,
considered.

Curl-by-curl dry cutting, color, and at-home education for hair you actually understand. By appointment in downtown Portland.
Established 2021 ~10 years behind the chair
A client at Moe's Beauty Co. with hand-painted blue curls after a curl-by-curl cut and color
New curly client? Start here.

Fill the form, then book.

If it's your first curly cut with me, take five minutes to fill out the new curly client form before booking. It tells me about your hair history, your goals, and what you're working with — so we can spend our appointment on you, not paperwork.

1. Form 2. Book 3. See you soon

What's a curly cut?

A dry haircut tailored to your unique texture. Each curl is shaped individually to create a flattering, balanced look that works with your natural pattern — never against it. The result is a routine you can actually follow on your own.

A client at Moe's Beauty Co. mid-transformation, curl-by-curl
01

Customized to your curl pattern.

Built around your porosity, density, and how your curls actually behave — not a generic technique applied to everyone.

02

Step-by-step at home.

An in-depth styling lesson so you can recreate the look at home, with confidence — every time you wash.

03

Designed around you.

Face shape, lifestyle, and goals all considered. You leave with a shape you love and a routine you can keep up with.

From the chair.

A glimpse of recent work — transformations, color, and the kind of curls that feel like they were always meant to be.

Honey-blonde curls with hand-painted highlights, finished look
Vivid blue curl color, salon portrait
Innersense product wall at the salon
Curl-by-curl cut and color, finished look
Taydem and Moe at the Oregon coast
Long blue-black waves after a curl-by-curl cut

Kind words.

From clients on Google — in their own words.

5.0 92 Google reviews Read all →
★★★★★

"Today was my second curly cut with Moe, and I trust her completely. I had never had a curly cut before going to her, and now I genuinely can't imagine going back. My curls fall better, have more shape, and are so much easier to style at home."

Michelle M. — Google Review
★★★★★

"I've been going to Moe for 8 years, and I truly love my hair every time we are finished. Her talent, consistency, and attention to detail are unmatched. After nearly a decade, she's not just a hairstylist — she's someone I fully trust."

Brooke P. — Google Review
★★★★★

"Moe took the time to do a detailed consultation, listening carefully to my vision while providing expert advice. The color work is absolutely flawless — vibrant yet natural, with incredible dimension. She has earned a loyal client for life."

Whittney W. — Google Review
★★★★★

"I'm so thankful I found Moe! She is very talented and knowledgeable on everything curly hair — you can tell she truly understands the science behind the curl. I prebooked my next appointment when she was finished."

Jessi K. — Google Review
★★★★★

"I had such an amazing experience at Moe's Beauty Co.! The atmosphere is welcoming, clean, and relaxing, and Moe is incredibly talented and professional. You can tell she truly cares about her clients and her work."

Odalis E. — Google Review
★★★★★

"Moe is absolutely the best curly hair specialist! She listened to my concerns, was gentle with my hair, and did exactly what she said she was going to do. My hair is the healthiest it has been in a long time."

Mayra O. — Google Review
Moe Cooley, founder of Moe's Beauty Co.
Meet the founder

Hi, I'm Moe.

Founder of Moe's Beauty Co. with nearly a decade behind the chair. I'm a curly hair specialist and educator — expert in curl-conscious cutting, color, and the kind of step-by-step coaching that makes your hair finally make sense.

Ready when you are.

Book online